STOP BLEEDING
AD SPEND.
Default Google settings are designed to drain your budget. We provide elite Google Ads management—engineering high-ROAS campaigns, relentless A/B testing, and full-funnel optimization to dominate your market.
Google Isn’t Broken.
Your Targeting Is.
Google’s default settings—like Broad Match keywords and automated bidding without historical data—are engineered to maximize Google’s revenue, not yours. If you set up a campaign and walk away, you are burning cash on irrelevant clicks.
Expert PPC management requires daily oversight. We continuously prune negative keywords, sculpt match types, and A/B test ad copy to ensure you only pay for high-intent traffic ready to convert.
See Our MethodologyThe Quality Score Hack
Google rewards relevance. If your ad and landing page perfectly match the user’s intent, Google charges you a lower CPC than your competitor.
Conversion Tracking First
If you can’t measure it, you can’t scale it. We deploy server-side tagging to attribute exact revenue to exact keywords.
Optimization Protocols.
Full-Funnel Ad Account Management
Intent-Based Keyword Sculpting
Structuring ad groups by exact intent to maximize relevance and drastically increase Click-Through Rates (CTR).
Aggressive Negative Keywords
Daily pruning of search terms to block tire-kickers searching for “free”, “cheap”, or unrelated topics.
Direct Response Copywriting
Writing ad headlines and descriptions that filter out unqualified clicks and demand action from buyers.
Bidding Strategy Logic
Transitioning from Manual CPC to Target ROAS or Target CPA only once the account has statistically significant data.
Omnipresent Retargeting
Following unconverted website visitors across the Google Display Network to stay top-of-mind until they buy.
Shopping Feed Optimization
For eCommerce clients, we optimize Merchant Center data feeds to ensure products rank for long-tail searches.
Performance Max Scaling
Structuring asset groups and audience signals correctly to feed Google’s machine learning algorithm for maximum scale.
High-Speed Landing Pages
Designing custom landing pages that align 1-to-1 with the ad copy, driving up Quality Score and conversion rates.
Advanced Conversion Tracking
Implementing GTM, GA4, and server-side tracking so every sale and lead is perfectly attributed.
CRM & API Automation
Using automation to push leads instantly from Google Lead Forms into your sales pipeline.
YouTube Action Campaigns
Driving measurable conversions through skippable in-stream video ads to highly targeted intent audiences.
Continuous A/B Testing
Rigorous testing of RSA headlines, ad extensions, and bid modifiers to continually drop acquisition costs.
Average CPA Drop
What clients see after we restructure their ad account architecture.
Quality Score
We obsess over ad relevance to force Google to lower your CPCs.
Transparency
You own the ad account and the data. We never hold your assets hostage.
The Architecture of Scale.
Audit & Restructure
We map the leaks. Reorganizing chaotic campaigns into tight, single-intent ad groups to regain control over where the budget flows.
Tracking & Landing Pages
Before turning on traffic, we ensure server-side tracking is flawless and design high-velocity landing pages to capture the incoming clicks.
Launch & Machine Learning
We deploy campaigns with sufficient budget to exit Google’s “Learning Phase” quickly, allowing the algorithm to optimize for Target CPA.
Scale & Compound
Once we hit your target ROI, we aggressively scale budgets on winning keywords and expand into PMax and Display retargeting.
We Fix The Funnel.
Not Just The Bid.
Most PPC agencies just adjust bids and send you a PDF report. If your campaign is failing because your website is slow or your checkout is broken, they shrug and blame the algorithm.
We are a full-stack tech agency. If the funnel is broken, we rewrite the code and redesign the page to fix it. We take responsibility for revenue.
Data-Driven Qualification
We use smart forms and landing pages to filter out the tire-kickers. You only spend your time talking to prospects who are ready to move.
Automated CRM Sync
When a lead is captured, we build custom APIs to route it instantly into your CRM and trigger an SMS alert to your sales team.
MASTERING THE ECOSYSTEM
Bidding on Intent.
Window Shoppers
Bidding on broad terms like “software” or “homes” will burn your budget on people looking for definitions, jobs, or free alternatives. High clicks, zero sales.
- High Bounce Rate
- Expensive Cost Per Acquisition
- Unqualified Lead Junk
Ready to Buy
Bidding on “enterprise CRM software pricing” means the user has their credit card in hand. We bid aggressively on high-intent, bottom-of-funnel keywords.
- Massive Conversion Rates
- Lower Cost Per Sale
- Highly Qualified Pipeline
PPC Strategy FAQ.
What is a realistic starting budget?
To exit Google’s learning phase quickly and gather statistically significant conversion data, we generally recommend a minimum ad spend of $1,000 – $2,000/month directly to Google, separate from management fees.
Should we run Google Ads or SEO?
Both. Google Ads generates immediate, predictable cash flow to fund your business today. SEO builds a long-term asset that reduces your blended customer acquisition cost over the next 12 months.
We were spending thousands a month and getting junk leads. Shivah Web Tech took over our Google Ads management, completely rebuilt the keyword structure, and redesigned our landing pages. Our CPA dropped by 40% in the first 45 days.
— CEO, B2B SaaS Platform
DATA. OPTIMIZATION. REVENUE.
Is Your Ad Account Bleeding Money?
Get a free, no-obligation audit of your current Google Ads account. We’ll identify your wasted spend, review your tracking setup, and show you exactly how to lower your CPA.
Request Free Ads Audit
Ready to
Scale?
Stop guessing with your marketing budget. Partner with the agency that engineers data-driven campaigns designed strictly for ROI.
